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marketing strategy.
Client and Contractor
Stylus.ua — a Ukrainian online store which offers electronics, accessories, and home appliances.
Promodo — a digital marketing agency specializing in promoting eCommerce businesses.
Cooperation period
Q4 2017 – Q1 2019.
Task
Promodo needed to achieve these goals:
increase revenue growth from email marketing channel;
implementation of automation and multi-channel approach to mailing;
increase audience engagement.
What we did
Designed letter templates.
Implemented a reactivation and welcome chain.
Segmented the base of subscribers.
Increased the number of
